Canon’s X0D series was, for many years, essentially the default choice for keen enthusiasts, professionals and aspiring-professionals who wanted top-level image quality and functionality without the bulk (or price) of a pro-level camera such as the 1D series. The 10D, 20D and 30D were hugely successful an popular cameras and you didn’t have to spend long shooting with them to understand why. However, like every other sector of the DSLR market, there are some very competitive rivals, in terms of both price and features. Cameras such as Sony’s A700 and Nikon’s D200 and 300 have meant the most recent X0D EOSs have been held to higher standards and have found it a little harder to stand-out.
Which brings us to the 7D, a camera that seems determined to wrestle back the king of APS-C crown. At first glance it looks a lot like the EOS 50D – it’s unmistakably a member of the EOS family – but a closer look shows that this is far from being the gentle refresh that we’re used to seeing in this range. And indeed, this is intended as big brother to the 50D, rather than as a replacement for it.